PCM’s Team
Our experienced leadership team demonstrates confidence and agility in navigating complex market situations, backed by extensive industry expertise and hands-on experience. Upholding professionalism and strong business ethics at all times, we are committed to delivering exceptional service standards and refined professionalism that consistently exceed the expectations of even the most discerning clients.
Executive Board
Ken Tran
Founder and Chief Executive Officer with over 18 years of experience in retail and commercial real estate across Southeast Asia. A pioneer in shaping the “Retail-tainment” concept and developing modern, strategically driven business models.
Alex Luu
Strategically guiding brand development and executing effective communication campaigns that enhance brand awareness and strengthen customer engagement. Constantly pursuing differentiation through creativity and innovation.
Thuong Tran
Managing and optimizing operational activities to ensure efficiency and service excellence. Playing a key role in maintaining system stability and driving continuous improvement.
Anna Tran
Overseeing all finance and accounting functions, ensuring transparency and regulatory compliance. Contributing to effective budget control and maintaining a strong, sustainable financial foundation.
PCM Personnel
Our workforce is guided and developed through the strong foundation of experience and leadership expertise, enabling proactive and agile responses to real-world market challenges. Each team member continuously enhances their professional capabilities and practical experience to meet increasingly demanding business requirements.
At PCM, we uphold professionalism and integrity in every aspect of our work — from daily operations to the way we engage with clients and partners. This commitment drives our team to consistently deliver exceptional service quality, meeting and exceeding expectations, even for the most demanding customers.
PCM Personnel
