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1. Strategy to increase potential customers

Potential customer groups are people who are willing to pay for the products and services being sold. Therefore, shopping center management can carry out activities to expand the source of potential customers.

Kinh nghiệm quản lý trung tâm thương mại
Attract potential customers through program activities

You can refer to the following activities:

  • Organize events to attract customers: different big and small holidays: weekends, black friday, year-end days or you can manage and organize events - advertising programs to attract customers' attention.
  • Make a media plan: carries out activities of hiring KOLs to shopping centers to share experiences. (KOLs are people who have influence in a certain community, will influence consumer awareness, making the purchasing process happen faster.
  • Organizing trade promotion activities: Discount and promotion programs have always been effective activities from past to present.
  • Introducing products of major brands: For many people, going to a shopping mall will have many big and famous brands and brands. So, take advantage of this to promote shopping malls to more consumers.

2. Diversify types of services

Diversifying service types greatly helps shopping center business. You can refer to some of the following types of services:

  • System of food stores
  • entertainment area for children and adults
  • Area for shoppers to rest
  • Relaxing spa service shop
  • Supermarket
  • Cinema
  • Clothing store
  • Houseware
  • Conference
  • Types of offices for rent
Kinh nghiệm quản lý trung tâm thương mại
There are food service stores in the shopping mall

3. Ensure security and safety of assets in shopping malls

In shopping center management process, surveillance activities need to ensure the safety of both property and life for customers. Every day, the number of people coming to shopping malls is high, so theft of items can easily happen. Therefore, management needs to plan for close monitoring. Among them, the team Protect the shopping center will be responsible for monitoring and supervising the security of each area of the shopping mall according to the plan Building management suggest.

Kinh nghiệm quản lý trung tâm thương mại
Supervise and monitor to ensure safety for all customers

Besides, shopping center management board There must also be a process for handling specific cases of theft as well as a policy to compensate customers for losses to build a professional image for the shopping center.

4. Manage the parking lot of the shopping center

Kinh nghiệm quản lý trung tâm thương mại
Parking management system at shopping malls

The number of people visiting shopping centers every day is huge, yet detailed planning is needed How to manage parking lots. Especially during peak hours, parking lot congestion greatly affects the purchasing process. In particular, theft always happens in parking spaces. Therefore, the division of work is reasonable, ensuring all supervision and personnel management activities go smoothly (there should be security guards patrolling or on duty according to location and area, ensuring safety). assets for customers).

5. Energy operation management of shopping malls

Kinh nghiệm quản lý trung tâm thương mại
Shopping mall energy management

To avoid wasting resources, shopping center management needs to pay attention to the problem Energy management in buildings. In the shopping mall, there will be many business establishments that consume large amounts of electricity. Therefore, to use energy sources reasonably, safely, and scientifically, the management board needs to carry out the following tasks:

  • Develop an electricity saving plan: helps optimize power sources, avoiding waste
  • Set up a backup power source: Set up the office power source to ensure safety in case of overload or short circuit.
  • Use electricity reasonably: promptly meet the needs of activities in shopping centers and save costs and protect the environment.

6. Conduct customer opinion surveys

Kinh nghiệm quản lý trung tâm thương mại
Customer opinions help expand shopping mall business operations

Surveying customer opinions about the process of using products and services experienced at shopping malls is necessary. In this way, the management board operating the shopping center will have more data to grasp the wishes and aspirations of customers. This will help the development and expansion of the shopping center's business activities.

7. Use shopping center management services

Shopping center management is a job that requires the operator to handle many different work items and processes. To perform well and operate effectively, it is necessary to divide the work into smaller parts and assign it to experienced people. Select service Real estate operations management PCM helps investors manage shopping center buildings according to the best standards.

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