{"id":8728,"date":"2026-03-26T15:22:16","date_gmt":"2026-03-26T08:22:16","guid":{"rendered":"https:\/\/thepcm.com.vn\/?p=8728"},"modified":"2026-07-16T14:05:28","modified_gmt":"2026-07-16T07:05:28","slug":"pcm-dong-hanh-tai-bilateral-food-exchange-between-singapore-and-vietnam","status":"publish","type":"post","link":"https:\/\/thepcm.com.vn\/en\/pcm-dong-hanh-tai-bilateral-food-exchange-between-singapore-and-vietnam\/","title":{"rendered":"PCM Participates in the Bilateral Food Exchange between Singapore and Vietnam 2026 \u2013 Strengthening Connections Between the Vietnam and Singapore F&amp;B Industries"},"content":{"rendered":"<p class=\"isSelectedEnd\">S\u1ef1 ki\u1ec7n \u201cBilateral Food Exchange between Singapore and Vietnam 2026\u201d do SingCham F&amp;B Sector Committee t\u1ed5 ch\u1ee9c \u0111\u00e3 di\u1ec5n ra th\u00e0nh c\u00f4ng v\u1edbi s\u1ef1 tham gia c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o doanh nghi\u1ec7p, nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c F&amp;B \u0111\u1ebfn t\u1eeb Vi\u1ec7t Nam v\u00e0 Singapore. Ch\u01b0\u01a1ng tr\u00ecnh kh\u00f4ng ch\u1ec9 m\u1edf ra c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i th\u01b0\u01a1ng m\u1ea1i song ph\u01b0\u01a1ng m\u00e0 c\u00f2n t\u1ea1o n\u00ean di\u1ec5n \u0111\u00e0n chia s\u1ebb xu h\u01b0\u1edbng, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 h\u1ee3p t\u00e1c qu\u1ed1c t\u1ebf trong ng\u00e0nh th\u1ef1c ph\u1ea9m \u2013 \u0111\u1ed3 u\u1ed1ng.<\/p>\r\n<p class=\"isSelectedEnd\">\u0110\u1eb7c bi\u1ec7t, \u00f4ng Ken Tr\u1ea7n \u2013 CEO C\u00f4ng ty C\u1ed5 ph\u1ea7n PCM \u0111\u00e3 tham d\u1ef1 s\u1ef1 ki\u1ec7n v\u1edbi vai tr\u00f2 speaker, mang \u0111\u1ebfn nhi\u1ec1u g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 v\u1eadn h\u00e0nh th\u01b0\u01a1ng m\u1ea1i, ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i F&amp;B v\u00e0 xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh tr\u1ea3i nghi\u1ec7m ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i t\u1ea1i Vi\u1ec7t Nam.<\/p>\r\n<img decoding=\"async\" src=\"https:\/\/scontent.fsgn2-8.fna.fbcdn.net\/v\/t39.30808-6\/656867792_922557697077250_3307834451070339208_n.jpg?_nc_cat=102&amp;ccb=1-7&amp;_nc_sid=dd6889&amp;_nc_eui2=AeFxpA_Dcj69Uwlk4JPXDDVEyZyt6CXROuHJnK3oJdE64ZkyrNyDXAndzk3bzeGK8pBcXo2ku9gDnHdCVw0BPyBN&amp;_nc_ohc=Qfjw_s3cvcAQ7kNvwF9CqZK&amp;_nc_oc=Ado1-kwWK5ZJBPLUKwrY9cnbRo9pD4zpSwsrXmKj_uIfG6yUBLm5Z34ofvbPNe77mmQ&amp;_nc_zt=23&amp;_nc_ht=scontent.fsgn2-8.fna&amp;_nc_gid=B10hOSK6MT-Hlbc9VF_b_A&amp;_nc_ss=7b2a8&amp;oh=00_Af4b2XRqxTZxr6I29wEUcQBd8fuHCsch3DsQn159xlLLMQ&amp;oe=6A04BC6E\" alt=\"C\u00f3 th\u1ec3 l\u00e0 h\u00ecnh \u1ea3nh v\u1ec1 m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi, thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng, b\u00e0n, hoa, \u0111\u00e1m c\u01b0\u1edbi, c\u00e1i b\u1ee5c v\u00e0 v\u0103n b\u1ea3n\" \/>\r\n<h2>Bilateral Food Exchange 2026 \u2013 C\u1ea7u n\u1ed1i h\u1ee3p t\u00e1c ng\u00e0nh F&amp;B Vi\u1ec7t Nam v\u00e0 Singapore<\/h2>\r\n<img decoding=\"async\" src=\"https:\/\/scontent.fsgn2-11.fna.fbcdn.net\/v\/t39.30808-6\/655626622_922557627077257_246295072724799122_n.jpg?_nc_cat=105&amp;ccb=1-7&amp;_nc_sid=dd6889&amp;_nc_eui2=AeEkLHqMhSRkrTDlRoB2IaNd5ky9VP0SmoTmTL1U_RKahE_T9HsGkoR0IKGc0NnfwqEqB5iyOQ-Y4LAvOE0vRNol&amp;_nc_ohc=QxLx1auaa20Q7kNvwEjX2lT&amp;_nc_oc=AdpDpzpHNvEeDwsyC0X2iRnhVoSXSq0Is4Y_IO58m6L1vvMnNDBHl9g9BcsdstBKLf4&amp;_nc_zt=23&amp;_nc_ht=scontent.fsgn2-11.fna&amp;_nc_gid=sDNz-Gwpj0kBH10pthl5LA&amp;_nc_ss=7b2a8&amp;oh=00_Af4ycwE41Rpma3l_gUzbhh2Mvvxc3_INuRdYu4OnGrStiQ&amp;oe=6A04C192\" alt=\"C\u00f3 th\u1ec3 l\u00e0 h\u00ecnh \u1ea3nh v\u1ec1 m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi, thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng, \u0111\u00e1m \u0111\u00f4ng v\u00e0 v\u0103n b\u1ea3n\" \/>\r\n\r\n&nbsp;\r\n<p class=\"isSelectedEnd\">Trong b\u1ed1i c\u1ea3nh ng\u00e0nh F&amp;B khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, s\u1ef1 ki\u1ec7n Bilateral Food Exchange between Singapore and Vietnam 2026 \u0111\u01b0\u1ee3c xem l\u00e0 c\u1ea7u n\u1ed1i quan tr\u1ecdng nh\u1eb1m th\u00fac \u0111\u1ea9y h\u1ee3p t\u00e1c th\u01b0\u01a1ng m\u1ea1i, m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 t\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i gi\u1eefa doanh nghi\u1ec7p hai qu\u1ed1c gia.<\/p>\r\n<p class=\"isSelectedEnd\">Ch\u01b0\u01a1ng tr\u00ecnh quy t\u1ee5 nhi\u1ec1u doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng, b\u00e1n l\u1ebb, ph\u00e2n ph\u1ed1i v\u00e0 v\u1eadn h\u00e0nh th\u01b0\u01a1ng m\u1ea1i. C\u00e1c phi\u00ean chia s\u1ebb chuy\u00ean \u0111\u1ec1 c\u00f9ng ho\u1ea1t \u0111\u1ed9ng networking tr\u1ef1c ti\u1ebfp \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p g\u1eb7p g\u1ee1, trao \u0111\u1ed5i kinh nghi\u1ec7m v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c xuy\u00ean bi\u00ean gi\u1edbi.<\/p>\r\n\r\n<h2>\u00d4ng Ken Tr\u1ea7n \u2013 CEO PCM chia s\u1ebb v\u1ec1 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i F&amp;B hi\u1ec7n \u0111\u1ea1i<\/h2>\r\n<img decoding=\"async\" class=\"alignnone wp-image-8730 size-full\" src=\"https:\/\/thepcm.com.vn\/wp-content\/uploads\/2026\/05\/4429084179715201311.jpg\" alt=\"\" width=\"1920\" height=\"1440\" srcset=\"https:\/\/thepcm.com.vn\/wp-content\/uploads\/2026\/05\/4429084179715201311.jpg 1920w, https:\/\/thepcm.com.vn\/wp-content\/uploads\/2026\/05\/4429084179715201311-300x225.jpg 300w, https:\/\/thepcm.com.vn\/wp-content\/uploads\/2026\/05\/4429084179715201311-1024x768.jpg 1024w, https:\/\/thepcm.com.vn\/wp-content\/uploads\/2026\/05\/4429084179715201311-768x576.jpg 768w, https:\/\/thepcm.com.vn\/wp-content\/uploads\/2026\/05\/4429084179715201311-1536x1152.jpg 1536w, https:\/\/thepcm.com.vn\/wp-content\/uploads\/2026\/05\/4429084179715201311-16x12.jpg 16w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\r\n<p class=\"isSelectedEnd\">V\u1edbi vai tr\u00f2 speaker t\u1ea1i s\u1ef1 ki\u1ec7n, \u00f4ng Ken Tr\u1ea7n \u2013 CEO PCM \u0111\u00e3 chia s\u1ebb v\u1ec1 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh F&amp;B t\u00edch h\u1ee3p trong c\u00e1c t\u1ed5 h\u1ee3p th\u01b0\u01a1ng m\u1ea1i v\u00e0 \u0111\u00f4 th\u1ecb hi\u1ec7n \u0111\u1ea1i. Theo \u00f4ng, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i quy\u1ebft \u0111\u1ecbnh s\u1ee9c h\u00fat v\u00e0 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb \u2013 d\u1ecbch v\u1ee5 hi\u1ec7n nay.<\/p>\r\n<p class=\"isSelectedEnd\">\u0110\u1ea1i di\u1ec7n PCM c\u0169ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i F&amp;B \u0111a tr\u1ea3i nghi\u1ec7m, k\u1ebft h\u1ee3p gi\u1eefa \u1ea9m th\u1ef1c, gi\u1ea3i tr\u00ed, c\u1ed9ng \u0111\u1ed3ng v\u00e0 ti\u1ec7n \u00edch nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i.<\/p>\r\n<p class=\"isSelectedEnd\">Th\u00f4ng qua ph\u1ea7n chia s\u1ebb, PCM ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh n\u0103ng l\u1ef1c trong l\u0129nh v\u1ef1c ph\u00e1t tri\u1ec3n v\u00e0 v\u1eadn h\u00e0nh th\u01b0\u01a1ng m\u1ea1i, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng k\u1ebft n\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c qu\u1ed1c t\u1ebf trong h\u1ec7 sinh th\u00e1i F&amp;B v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n th\u01b0\u01a1ng m\u1ea1i.<\/p>\r\n\r\n<h2>PCM \u2013 \u0110\u01a1n v\u1ecb \u0111\u1ed3ng h\u00e0nh k\u1ebft n\u1ed1i th\u01b0\u01a1ng m\u1ea1i v\u00e0 v\u1eadn h\u00e0nh h\u1ec7 sinh th\u00e1i F&amp;B<\/h2>\r\n<img decoding=\"async\" src=\"https:\/\/scontent.fsgn2-4.fna.fbcdn.net\/v\/t39.30808-6\/656736336_922557480410605_7493610143786786540_n.jpg?_nc_cat=101&amp;ccb=1-7&amp;_nc_sid=dd6889&amp;_nc_eui2=AeE4MTyHaJ6AWYvMciAcsil1T4PmnGQfqQBPg-acZB-pAF5RcCgs_xBq-o6Ts4ytrDG502YmtNsdyoPPiB5d4vnl&amp;_nc_ohc=0XAxQz_bxLIQ7kNvwHcZ98j&amp;_nc_oc=AdrhGgcNon6cE3z-ZdHOXZVGYG1FH7B3qKBMC7rqru28c_b-5HGJc7Ln7annUvtvOik&amp;_nc_zt=23&amp;_nc_ht=scontent.fsgn2-4.fna&amp;_nc_gid=pWSfxCgsyoyR1oS2CEAswg&amp;_nc_ss=7b2a8&amp;oh=00_Af6lF062KF_799Hl7MiFKcOMpfZ2g_adPdmzErxoLjzCaw&amp;oe=6A04CBB3\" alt=\"C\u00f3 th\u1ec3 l\u00e0 h\u00ecnh \u1ea3nh v\u1ec1 m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi, thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng, c\u00e1i b\u1ee5c v\u00e0 v\u0103n b\u1ea3n cho bi\u1ebft 'SINGAPORE CHANBERCCOMN COMNERCE VIETNAM ombe BI OOD EYCHANG CHANGE BE FAND ANDU VIETNAM'\" \/>\r\n<p class=\"isSelectedEnd\">L\u00e0 doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c ph\u00e1t tri\u1ec3n v\u00e0 v\u1eadn h\u00e0nh b\u1ea5t \u0111\u1ed9ng s\u1ea3n th\u01b0\u01a1ng m\u1ea1i, PCM hi\u1ec7n \u0111ang \u0111\u1ed3ng h\u00e0nh c\u00f9ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb, F&amp;B v\u00e0 lifestyle ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi.<\/p>\r\n<p class=\"isSelectedEnd\">Vi\u1ec7c tham gia Bilateral Food Exchange between Singapore and Vietnam 2026 ti\u1ebfp t\u1ee5c cho th\u1ea5y \u0111\u1ecbnh h\u01b0\u1edbng m\u1edf r\u1ed9ng h\u1ee3p t\u00e1c qu\u1ed1c t\u1ebf c\u1ee7a PCM, \u0111\u1ed3ng th\u1eddi g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p Vi\u1ec7t Nam v\u00e0 Singapore trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m \u2013 \u0111\u1ed3 u\u1ed1ng.<\/p>\r\n\r\n<h2>S\u1ef1 ki\u1ec7n quy t\u1ee5 nhi\u1ec1u \u0111\u1ed1i t\u00e1c v\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/h2>\r\n<img decoding=\"async\" src=\"https:\/\/scontent.fsgn2-9.fna.fbcdn.net\/v\/t39.30808-6\/656076270_922557310410622_4191732838675310183_n.jpg?_nc_cat=106&amp;ccb=1-7&amp;_nc_sid=dd6889&amp;_nc_eui2=AeG4-VwPiimF60CTHIXfafkZC2F0GKtPIzoLYXQYq08jOm7J6dkOmyzeBnv2S0ALwWhB4r54gvXSzf9g8Aq1n79Z&amp;_nc_ohc=SecLWSMHMFcQ7kNvwGaOIUv&amp;_nc_oc=AdqrH9LukKfv37i5IiXS3TJZX-kc73S2J0nrdRU8LFdKCgaUzAgY8x5cyf_2LaI8Zac&amp;_nc_zt=23&amp;_nc_ht=scontent.fsgn2-9.fna&amp;_nc_gid=dv2dQXHW6vXwT4coNmy1bw&amp;_nc_ss=7b2a8&amp;oh=00_Af5IN7T_nowKxzgsQnqw_0vIGhoKfTXT9a4tRyKcgVfNqA&amp;oe=6A04D68D\" alt=\"C\u00f3 th\u1ec3 l\u00e0 h\u00ecnh \u1ea3nh v\u1ec1 v\u0103n b\u1ea3n\" \/>\r\n<p class=\"isSelectedEnd\">S\u1ef1 ki\u1ec7n n\u0103m nay \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a nhi\u1ec1u \u0111\u01a1n v\u1ecb uy t\u00edn trong khu v\u1ef1c. Trong \u0111\u00f3:<\/p>\r\n\r\n<ul data-spread=\"false\">\r\n \t<li>Venue Sponsor: Vietcombank<\/li>\r\n \t<li>Cash Sponsor: Cambro<\/li>\r\n \t<li>In-kind &amp; Media Sponsors: Charles Wembley, Dai Phat Food, Far East Foam, Food Royale, Lamy, L\u2019Earth, SingShiok, The Joyful Nest, TH Group v\u00e0 Wows<\/li>\r\n \t<li>Co-host Partners: IndoCham, HKBAV, MBC, ThaiCham, VLMN, Vietnam Trade Office in Singapore v\u00e0 VPC<\/li>\r\n<\/ul>\r\n<p class=\"isSelectedEnd\">Kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 ki\u1ec7n k\u1ebft n\u1ed1i doanh nghi\u1ec7p, Bilateral Food Exchange 2026 c\u00f2n m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c th\u01b0\u01a1ng m\u1ea1i th\u1ef1c ti\u1ec5n, g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh F&amp;B trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1.<\/p>\r\nS\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a PCM c\u00f9ng ph\u1ea7n chia s\u1ebb t\u1eeb \u00f4ng Ken Tr\u1ea7n \u0111\u00e3 \u0111\u1ec3 l\u1ea1i nhi\u1ec1u d\u1ea5u \u1ea5n t\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh, \u0111\u1ed3ng th\u1eddi ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng F&amp;B, b\u00e1n l\u1ebb v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n th\u01b0\u01a1ng m\u1ea1i t\u1ea1i Vi\u1ec7t Nam v\u00e0 khu v\u1ef1c.","protected":false},"excerpt":{"rendered":"<p>Understanding consumer behavior and consumption trends will help businesses, especially marketers, understand customer needs and meet those needs in the most optimal way. Consumption trends in 2023 and the coming years have been witnessing many changes, and let&#039;s join PCM to find out immediately through the following leading &quot;trends&quot;.<\/p>","protected":false},"author":1,"featured_media":8896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/thepcm.com.vn\/en\/wp-json\/wp\/v2\/posts\/8728"}],"collection":[{"href":"https:\/\/thepcm.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thepcm.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thepcm.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thepcm.com.vn\/en\/wp-json\/wp\/v2\/comments?post=8728"}],"version-history":[{"count":2,"href":"https:\/\/thepcm.com.vn\/en\/wp-json\/wp\/v2\/posts\/8728\/revisions"}],"predecessor-version":[{"id":8897,"href":"https:\/\/thepcm.com.vn\/en\/wp-json\/wp\/v2\/posts\/8728\/revisions\/8897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thepcm.com.vn\/en\/wp-json\/wp\/v2\/media\/8896"}],"wp:attachment":[{"href":"https:\/\/thepcm.com.vn\/en\/wp-json\/wp\/v2\/media?parent=8728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thepcm.com.vn\/en\/wp-json\/wp\/v2\/categories?post=8728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thepcm.com.vn\/en\/wp-json\/wp\/v2\/tags?post=8728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}